Fun Facts
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English (Native)
Mandarin (Fluent)
Cantonese (Beginner)
Singapore
Switzerland
India
Japan
Stockholm
China
ASEAN Bilingual Debates 2011
HI Peace Rally 2015
JENESYS 2016
L’Oreal Brandstorm 2018
The Strait Times
Channel News Asia
Lian He Zao Bao
Radio FM 95.8
TODAYonline
TIMES Higher Education
NUS News
Work Experiences
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Salesforce.com
Associate Functional Consultant | 9x Salesforce Certified
Singapore
salesforce.com
Sep 19 to current
Associate Functional Consultant | 9x Salesforce Certified
- Pardot
- Sales Cloud
- Service Cloud
- Marketing Cloud
I provide thought leadership and consultation advice throughout the lifecycle of a client project. To date, I have helped implemented 14 projects, 8 of which are smaller projects which I acted as the Lead Consultant. I am currently one of the few trained as a cross-cloud consultant.
In my time here, I saw the gaps between the abundance of knowledge Salesforce has and the limited time our talents get to pick these up. As such, I developed my own framework which consists of plug-and-play templates to save time and effort, allowing our team to be more efficient. Today, these templates are now in the Global Repository and recognised by senior management.
Success Graduate, Second Pioneer Batch
Success Graduate, Second Pioneer Batch
- Trailblazer Award
- PLD Committee
- FY21 Committee
- Volunteer Rockstar
On the one year graduate program, I receive development opportunities centered on comprehensive learning paths, direct involvement with customer engagements, mentoring and more. During this time, I also stretched myself to study intensively about this new ecosystem and has gotten 9x Salesforce certified. I feel incredibly blessed and lucky to be in this program. One of the most amazing choices to date.
Keyframe
CEO and Founder
Stockholm & Singapore
Keyframe
Jan 18 to May 19
CEO and Founder
- Venture Cup
- $10k Grant
- Market Validation
Creating my own start-up is never easy, especially when I have to convince others why the social media space is worth tackling. This process was a huge learning journey for me, as I spoke to VCs from Stockholm and Singapore to work on the idea together. Later, my team and I are blessed to have won the $10,000 VIP Practicum Grant from NUS Enterprise. With the help of the other Dec’19 NOC batch, we successfully covered near to 700 market validation surveys, before building the beta version of our web app.
Codebuilders AB & Swedish App Scene
Marketing Lead, Internship
Stockholm, Sweden
codebuilders.se
Aug 17 to Aug 18
Marketing Lead, Internship
- Entrepreneur Network
- Figma
- Facebook Marketing
- Google Data Studio
Situated in Stockholm, Sweden, I oversaw the development of Swedish App Scene, a media platform that writes about the hub entrepreneurial hub in Sweden. This means that I wrote an article every week covering startups, founders, and of course, Swedish apps. During this time, I managed the growth hacking of the social media platforms and also dabbled in the UIUX design of mobile app prototypes.
Highlights include: I formulated a marketing data analytics template to accurately monitor social media performance metrics, increasing organic searches by 4.3k (443.5%) by leveraging on SEO. I also established digital partnerships with 2 Swedish tech incumbents, STHLM Tech and Silicon Vikings, boosting pageviews by 8,718 hits annually.
Education
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National University of Singapore
Bachelor of Business Administration, Honours with Distinction
Singapore
Bachelor of Business Administration, Honours with Distinction
- Marketing
- Entrepreneurship
Marketing Case Competition Champions
- Champions in L’Oreal Brandstorm 2018 Nordic Finals
- Campus Champions in L’Oreal Brandstorm 2017 Singapore
- Semi-Finalists for Unilever Future Leaders’ League 2016
Entrepreneurship Experience
- Awarded S$10,000 from NUS Innovation and Entrepreneurship Practicum Grant to develop minimum viable product for Keyframe, a social app
- Worked on Keyframe with a team of 3 co-founders and 5 interns over 1.5 years
A+ Grade for the following modules:
- Consumer Behaviour - Leadership Development
- Consumer Culture Theory (Marketing)
- Marketing Practice and Impact
Other Leadership & Community Experience
Business School Club (Bizad Club)
- Vice-Director of NUS BIZAD Charity Run
- NUS Business Orientation Marketing Sub-Committee
Sheares Hall
- President of Sheares Exposure Camp Committee
- Publicity Vice-Director of Sheares Cultural Media Board
- Sheares Basketball Team Manager (Male)
- Sheares Basketball Team (Female)
- Sheares Chorale Alto
KTH Royal Institute of Technology
1 Year NUS Overseas College Program, part of NUS degree
Stockholm, Sweden
1 Year NUS Overseas College Program, part of NUS degree
- Digital Marketing
- Entrepreneurship
- Economics
- Business Model Innovation
Part of the selected 18 students for the NUS Overseas Colleges (Stockholm) program to work full-time while taking entrepreneurship lessons at KTH Royal Institute of Technology for 1 year.
I also joined the Swedish Choir in school, called Osqstämmen. Click the third picture visual for a video recording!
Side Quests
"Learning never exhausts the mind." - Leonardo Da Vinci